SIPS

Services

Strategy
Design
Experience design
Scriptwriting
Social media
Copywriting
Photography

Reaction

“I can't thank you all enough for your creativity, humor, and dedication to helping us develop the Sips brand!”
—Jessica B., Brand Manager

What’s on tap

SIPS was the bubbly brainchild of the business mavens at Craft Collective—New England’s premier distributorship for craft beer, wine, and cider—and the idea was simple: home delivery of local craft beverages. 

However, state regulators insisted that the delivery business be based out of a retail liquor store, and the last thing the women launching SIPS wanted was to run a traditional liquor store.  If they had to have a store, they wanted to make sure no one would shop there.  Faced with this strange quandary, they called us.

We saw an opportunity to turn this liability into a competitive advantage.  We developed around 60 concepts—boiled down to our top five, with sketches, mood boards, and marketing strategies—to turn their “store” into a destination that would draw people once to an experience they’d rave about to friends back home.

In the process, we realized there was a critical project requirement that no one had thought of: customers would mostly experience SIPS online, so their growth would depend on content.  This physical facility also needed to be a content factory. It wasn’t easy to decide which one they loved most, but stay tuned to see what happened at the big opening!

Cheers!→

What’s on your mind?

Have a problem you’d like to bounce off us? Or maybe you’re not even sure what to ask. That’s fine too, we’re happy to spend a few minutes talking through the opportunities and challenges you’re contending with and offer some insights on how to tackle them.

How can we help?

If you’ve come this far, something’s on your mind. Drop us a line and we’ll make time to discuss whatever that is. Maybe we can help with it. Maybe we can suggest a new way to apply your internal team to the problem. Or we can make an appropriate referral. At the very least, we’ll both make a new connection.