Cobblestone

Services

Branding
Naming
Logo + identity
Design
Copywriting
Website
Advertising

Overview

This woman-owned, woman-led firm took the bold step of rebranding from the name up, reclaiming the market leadership that was rightly theirs in content, longevity, and vision. And we were the lucky so-and-so’s who helped them get there.

How do we…?

In a hotel conference room in 1967, an engineer hosted a class for technical professionals looking to increase their knowledge and skills. For the next 50+ years, CfPA—the Center for Professional Advancement—was the unquestioned leader in technical training worldwide.

Of course, if you find a way to make money, someone will find a way to copy you. A raft of competitors crowded the market with inferior knock-offs, but with better branding, marketing, and website design, those johnny-come-lately’s were gaining ground.

The all-female executive team approached Rustle & Spark about a complete rebrand: name, logo, identity system, website, advertising, and communications collateral.

The result was an A+, with a new name, look, brand voice, and a structure and design that served their customers—retail and institutional—with the same warmth and care every instructor brings to class.

Let’s get smart together ! →

then

now

What’s on your mind?

Have a problem you’d like to bounce off us? Or maybe you’re not even sure what to ask. That’s fine too, we’re happy to spend a few minutes talking through the opportunities and challenges you’re contending with and offer some insights on how to tackle them.

How can we help?

If you’ve come this far, something’s on your mind. Drop us a line and we’ll make time to discuss whatever that is. Maybe we can help with it. Maybe we can suggest a new way to apply your internal team to the problem. Or we can make an appropriate referral. At the very least, we’ll both make a new connection.