Siblings, Not Twins
Many schools struggle to align their Advancement and Admissions messaging. Brand can unify their approach, but there are important differences that must be honored if the message is to resonate with its intended audience.
What’s the difference between admissions and development?
How do I align Admissions and Advancement messaging?
How do I get my enrollment and advancement teams to collaborate?
Diagnosing the independent-school admissions funnel
There are a lot of points between advertising and realized revenue where the independent school sales cycle can break down. There’s a simple way to figure out where the problem is—and what can be done to fix it.
How do I know where the problems are in admissions?
How do I know what to fix in admissions?
What are the danger signals for admissions?