Adam Olenn Adam Olenn

Imposta? Basta!

Feeling "impostor syndrome?"

As the Italians say, "Basta! – Enough!" Here’s a way to banish impostor syndrome for good.

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Adam Olenn Adam Olenn

But How Should You Start?

When using storytelling to drive sales, where should you start? And what should your story be about? Here's the answer in under three minutes—enjoy!

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Adam Olenn Adam Olenn

How to Know You Have Their Attention

As soon as a story starts happening, the teller and audience all experience a sudden jolt of cortisol, the hormone that causes us to suddenly pay close attention. Here's an example of how powerful and automatic that jolt can be!

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Adam Olenn Adam Olenn

The Ethics of Persuasion

The tools of persuasion are very powerful. Here’s an easy way to be sure you’re using them responsibly.

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Margaret Slane Margaret Slane

Bye-bye DEI?

With the results of the 2024 election signaling a departure from the politics and priorities of the past four years, how should Certified Meeting Professionals (CMPs) and event planners approach diversity, equity, and inclusion programming?

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Adam Olenn Adam Olenn

Commence to Be Human

This year, choose a commencement speaker who’ll point graduates toward their greatest strength.

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Adam Olenn Adam Olenn

Facts Can Wait

Why is there such a defined structure to successful persuasive communication—and what is it?

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Adam Olenn Adam Olenn

Siblings, Not Twins

Many schools struggle to align their Advancement and Admissions messaging. Brand can unify their approach, but there are important differences that must be honored if the message is to resonate with its intended audience.

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Adam Olenn Adam Olenn

Diagnosing the independent-school admissions funnel

There are a lot of points between advertising and realized revenue where the independent school sales cycle can break down. There’s a simple way to figure out where the problem is—and what can be done to fix it.

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