Adam Olenn Adam Olenn

Bye-bye DEI?

With the results of the 2024 election signaling a departure from the politics and priorities of the past four years, how should Certified Meeting Professionals (CMPs) and event planners approach diversity, equity, and inclusion programming?

How should I approach diversity?

How does DEI help my business?

Why do I need storytelling training?

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Adam Olenn Adam Olenn

Let the booth do the work.

Before you go to the trade show, make sure your booth will pull its weight.

How can my trade show booth drive sales?

Does the design of our trade show booth matter?

How should I prepare for a trade show?

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Adam Olenn Adam Olenn

Surprisium: the element of surprise

Interest is the professional cousin of curiosity – and they both come from surprise.

How do I get people’s attention?

How do I get people to notice?

What makes people pay attention?

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