Less really is more.
“Omit needless words.” This timeless advice is more important than ever in the age of shortened attention spans.
How do I edit my writing?
Does writing still matter?
How do I write better?
Say again? Repetition is your friend.
We know what we like—and we like what we know.
How can I repeat without getting boring?
How do I keep people interested?
How could this principle of repetition apply to a marketing or branding campaign?
The best word is a picture.
For your writing to connect, it must activate readers’ senses.
How do I make stories come alive?
How do I write better?
How can I be more interesting?
Surprisium: the element of surprise
Interest is the professional cousin of curiosity – and they both come from surprise.
How do I get people’s attention?
How do I get people to notice?
What makes people pay attention?