The decision-making part of the brain is in league with our emotions – market accordingly.

The decision-making part of the brain is in league with our emotions – market accordingly.

Before you go to the trade show, make sure your booth will pull its weight.

When it comes to websites, process is product.

Stories move hearts, minds, and wallets.

“Omit needless words.” This timeless advice is more imporant than ever in the age of shortened attention spans.

We know what we like—and we like what we know.

For your writing to connect, it must activate readers’ senses.

For your marketing to be effective, it must focus on one idea.

Interest is the professional cousin of curiosity – and they both come from surprise.

The key to effective marketing is to know when the brain works quickly and when it takes its time – and communicate accordingly.