Brand evaluation

Brand evaluation

Brand essence ⇒ Audience ⇒ Perception ⇒ Visual language ⇒ Voice & tone ⇒ Culture

A brand idea that only lives in marketing materials, signage, and swag is fluff. A brand idea that reflects the way people do their jobs is culture.

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Our employees all understand that our one core value is most important above all else:

That value is:

Our employees approach their jobs in a way that reflects this core value.