Short course
Listening Tour
Listening tour – Strategy – Alumni activation – School stories – Re-enrollment – Open house – Turbocharge your board
A successful listening tour depends on what you’re listening for.
You already know how to keep a sharp eye out for people pushing agendas, but there’s a much subtler and more pernicious mistake many Heads make that can derail strategy before it even gets started.
This week, we’ll discuss what you should be listening for most carefully—signals about the school’s true brand—and what to do with that information.
If you suspect, or know, that your school’s brand needs to be clearer, we should talk.