Educational technology is a $60-billion-dollar business.  Even if you only draw a line around K-12 schools, you’re still looking at $26 billion.  So why is education so hard to change?  Part of the answer may lurk in the fact that approximately 60% of ed-tech licenses are purchased but never used.

Why?

Because ed-tech innovators devote their time to designing, coding, pitching, and marketing great ideas.  This involves designers, coders, financers, and purchasing departments.  Know who’s not included?  Yeah – teachers.

ZIPPRD is a groundbreaking platform that assembles expert panels of working educators to test and evaluate ed-tech solutions before they go to market.  With a proprietary case-matching and IP protection system, ZIPPRD is like a wind tunnel for ed-tech innovations.

This means that investors don’t have to guess whether teachers will actually use the product, they’ll know.  Naturally, this has a tremendous effect on sales forecasts: word-of-mouth networks provide highly credible peer marketing, and leading administrators can be confident that the money they spend on technology will actually improve student outcomes.

As a pre-funding startup, ZIPPRD wasn’t in a place to undertake a full branding and marketing effort.  So we designed a limited engagement that would put a point finer than a #2 pencil on their messaging, and deliver it in a beautifully-designed deck that conveyed critical points quickly and clearly, and that kept the attention on the person delivering it.

ZIPPRD brings technology innovators and educators together – we brought ZIPPRD together with investors.  What about you?

Let’s get together →