Short course
Alumni Activation
Listening tour – Strategy – Alumni activation – School stories – Re-enrollment – Open house – Turbocharge your board
Alumni: the most powerful voices in your ecosystem.
Alumni expect to hear from the new Head of School at predictable times—Homecoming, end of fiscal year—and in predictable ways—prepared remarks, newsletter, etc.
Reaching out to them for a brief, targeted conversation can yield tremendous insight. And if they give you permission to record these conversations, you’ll come away with a treasure trove of pull-quotes for marketing materials, fundraising appeals, and magazine sidebars.
Just remember, you need vivid, specific moments—not generalizations. The easiest way to learn how to consistently get the goods is through Impact Storytelling training from Rustle & Spark.