Drake Academy of Excellence
Release your roar!
Services
Strategy
Design
Copywriting
Social media
Overview
To support the launch of this innovative, student-centric school, we developed a visual identity, core narrative, and pre-launch social media marketing campaign.
The American education system was designed in the 19th century to churn out competent factory workers—literate, numerate, and obedient. But the 21st century demands creative, curious, adaptable thinkers who have learned how to learn.
These skills require a balance of intellect, empathy,
and emotional fluency. This means we must first create an environment that is energetic and positive, then acknowledge and support the whole person – including emotional needs, learning styles, and innate curiosity.
Drake Academy of Excellence emphasizes joy as the foundation of a great education, because it’s one of the most powerful intrinsic motivators for learning. To help them launch their innovative school, we developed a visual identity, copy, investor deck, and a social media campaign to recruit families and faculty.
What’s on your mind?
Have a problem you’d like to bounce off us? Or maybe you’re not even sure what to ask. That’s fine too, we’re happy to spend a few minutes talking through the opportunities and challenges you’re contending with and offer some insights on how to tackle them.
How can we help?
If you’ve come this far, something’s on your mind. Drop us a line and we’ll make time to discuss whatever that is. Maybe we can help with it. Maybe we can suggest a new way to apply your internal team to the problem. Or we can make an appropriate referral. At the very least, we’ll both make a new connection.