Introducing StoryStrengths
Introducing a revolutionary approach to the modern job search that optimizes for bots AND humans!
The ONE word that wrecks a story
There’s ONE kind of word that instantly drains the power out of your story. Find out what it is—and why it’s so pernicious!
What mistakes should I avoid in storytelling?
How do I tell a good story?
Why don’t my stories move people? Why are my stories boring?
Communication, trust, and leadership
What you say is who you are. Your words can inspire people to lean in—or tune out.
Why do people ignore the boss?
How do I get my team to listen to me?
How do I get people to pay attention?
Bye-bye DEI?
With the results of the 2024 election signaling a departure from the politics and priorities of the past four years, how should Certified Meeting Professionals (CMPs) and event planners approach diversity, equity, and inclusion programming?
How should I approach diversity?
How does DEI help my business?
Why do I need storytelling training?
Commence to Be Human
This year, choose a commencement speaker who’ll point graduates toward their greatest strength.
Which sectors are most vulnerable to disruption from generative AI?
Why can't AI form authentic human connection?
What should speakers do in the age of AI?
Facts Can Wait
Why is there such a defined structure to successful persuasive communication—and what is it?
What is the difference between "System 1" and "System 2" thinking?
Why don’t facts persuade people?
How do I persuade people?
Lights, camera, reaction!
To make your videos come alive, spend less time with a camera and more time with a pencil.
How do I produce video on a budget?
How do I keep people interested in my video?
Why should I make video content?
Get yourself a problem!
The decision-making part of the brain is in league with our emotions – market accordingly.
How do I tell a good story?
Why do companies fail to tell good stories?
How do I know if a customer is ready to buy?
Feeling beats thinking.
The decision-making part of the brain is in league with our emotions – market accordingly.
What drives decisions?
How does the brain make decisions?
What’s more important, feelings or logic?
Don’t tell ‘em about the money—show ‘em the money
Stories move hearts, minds, and wallets.
How do I convince people?
How do I make facts more convincing?
Does emotion convince people?
Say again? Repetition is your friend.
We know what we like—and we like what we know.
How can I repeat without getting boring?
How do I keep people interested?
How could this principle of repetition apply to a marketing or branding campaign?
Surprisium: the element of surprise
Interest is the professional cousin of curiosity – and they both come from surprise.
How do I get people’s attention?
How do I get people to notice?
What makes people pay attention?