Short course

Management or Marketing?

Listening tourStrategyAlumni activationSchool stories – Re-enrollment – Open house – Turbocharge your board

Is it management or marketing? Yes.

There’s one essential practice that can quickly align your team, simplify management, and deliver bushels of marketing gold.

Here’s an example and the science behind it.


Stories stick, and brand-aligned stories create focus. If you’d like help teaching your team how to perfect this essential skill, click the big, red button.