Light the Way
Fire it up
Services
Branding
Naming
Design
Narrative architecture
Overview
We created a narrative through-line for an elite school’s strategic plan and delivered community buy-in through a powerful case and eletrifying logo.
At almost 250 years old, Moses Brown School is one of the nation’s oldest. Nearing this important milestone, they had a collection of groundbreaking initiatives—but lacked a strong narrative to illustrate their strategic vision.
We interviewed the Head of School, executive leadership, and communications staff to understand the deeper ideas uniting these plans.
With that understanding, we wrote a powerful case for support that illuminated a clear vision for the future, presented it in a deck, and gave the plan a name that acknowledged the community’s deepest values.
To cap things off, we designed a logo that referenced one of the most iconic elements on campus and designed a presentation for the Head of School.
We’re delighted to say that the plan was well-received, and members of the school community—faculty, parents, board, and more—reached out directly to say how much they loved our work.
What’s on your mind?
Have a problem you’d like to bounce off us? Or maybe you’re not even sure what to ask. That’s fine too, we’re happy to spend a few minutes talking through the opportunities and challenges you’re contending with and offer some insights on how to tackle them.
How can we help?
If you’ve come this far, something’s on your mind. Drop us a line and we’ll make time to discuss whatever that is. Maybe we can help with it. Maybe we can suggest a new way to apply your internal team to the problem. Or we can make an appropriate referral. At the very least, we’ll both make a new connection.