Reframe the Question

I want to talk about power in job interviews: how it flows, and how you can harness it to your advantage in a competitive market.

Everybody knows that whoever is asking the questions has the power in a conversation. If you've ever seen a spy movie or a mob movie, you know the exchange: "What do you want with me?" "We'll ask the questions." The person asking the questions is in control.

In a job interview, the interviewer reinforces that at the end by asking, "Do you have any questions?" They're reaffirming that they're in control of the whole situation, because they're allowing you to ask some questions at their discretion.

Interviewers don't want to lose control of the interview, but they also don't want someone who's meek and submissive. They want people with leadership mojo, inner strength, command presence, and so on. There's an elegant way to thread the needle between those two ideas.

Here it is. Whether they've talked to you about what the job requires or you just have the job description in front of you, those requirements are going to be fairly detailed and granular: you've got to do this thing, and this thing, and this thing. What you're going to do is take it up to 30,000 feet and say: "Based on all of this, it sounds like the person you're really looking for in this position is someone who's not just going to do these things, but who's going to own the outcome; who's going to take responsibility for how this plays out and get it across the finish line. Is that right?"

They'll say yes. And you say, "Okay, great. I think the best way I can speak to that is like this. Fifteen years ago, I was doing such-and-such..." And now you're off on a story.

So all the requirements are there. You summed them up in one high-level idea: you're really looking for X. And now you're going to tell a story that shows how you're the perfect version of X.

First, that already makes you look like a great fit for the position. It also makes you look smart, because you were able to synthesize all of this into something simple. And it does one more important thing: it reframes what they're looking for so that you are the perfect answer to it. None of your competitors know about that frame. They don't know they need to speak to it, and it may not come up in their interviews. But you made it the frame for your entire interview and showed how you're the perfect answer.

So again: go through the job requirements, ask a higher-level question that you are the answer to, and tell a story that shows how you're that answer. That puts you in a position where you've established leadership without making them feel they've lost control. It shows you're the perfect fit, and it gives you a strategic advantage over your competitors.

Give that a try. See you next time.

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