In 1997 Apple launched the iMac with what is widely considered to be one of the greatest ad campaigns ever created: "Think Different."

Most people don't realize that despite using only two words and a picture, this was a storytelling campaign. Here’s how it works.

To level up your storytelling, visit https://www.rustleandspark.com/story

Storytelling lets you say all kinds of things that would otherwise come across as boastful or unbelievable. Here’s how.

How do I show I'm a hard worker without saying it?

How do I talk about my strengths without sounding boastful?

How do I use storytelling when switching careers?

If you’re trying to be persuasive, there is a specific order in which you need to introduce information to be effective.

Why don't people believe me when I make a claim?

How do I overcome objections?

Should I lead with facts or a story?

In job interviews, you want to speak well of others—here’s why.

What happens when I talk badly about my old boss?

How should I talk about a difficult coworker in an interview?

Why does bad-mouthing people backfire on you?

Here’s the true story behind a classic rock legend that has important lessons for keeping teams on track.

Why do small details matter in business?

How do I know if a client actually followed my instructions?

What can a rock band's contract teach us about attention to detail?

Feeling "impostor syndrome?"

As the Italians say, "Basta! – Enough!" Here’s a way to banish impostor syndrome for good.

How do I overcome impostor syndrome?

Why don't reassurances from other people (like "You're amazing") actually cure impostor syndrome?

How journaling from the future help beat impostor syndrome

Is positive thinking a magical gateway to success or counterproductive navel-gazing? The answer is YES! It depends how you go about it.

What is the WOOP method?

Why do positive affirmations backfire?

How can I manifest the future I want?

There's one surefire way to connect with other people immediately. Learn how it works in under five minutes.

How does storytelling build connection?

Why do stories create bonding?

What practical technique creates genuine connection with someone?

When using storytelling to drive sales, where should you start? And what should your story be about? Here's the answer in under three minutes—enjoy!

How do I use storytelling to drive sales?

How do I close bigger deals faster?

How should I listen for better sales?

As soon as a story starts happening, the teller and audience all experience a sudden jolt of cortisol, the hormone that causes us to suddenly pay close attention. Here's an example of how powerful and automatic that jolt can be!

Why do stories make people focus?

How do I get people to pay attention to me?

How do I get people to really listen when I speak?

Mid-afternoon meetings can be challenging. Here’s how to make sure everyone is awake and attentive.

How to I get people to focus when I’m speaking?

How do I win over an audience?

How do I get people to pay attention to my presentation?

Here’s how to avoid getting pigeonholed by just one part of your career.

How do I describe a complex career?

How do I create a through line for my career?

How should I describe myself in job interviews?

The tools of persuasion are very powerful. Here’s an easy way to be sure you’re using them responsibly.

What’s the difference between persuasion and manipulation?

How do I persuade people?

How do I make people do what I want?

Why is there such a defined structure to successful persuasive communication—and what is it?

What is the difference between "System 1" and "System 2" thinking?

Why don’t facts persuade people?

How do I persuade people?