Adam Olenn Adam Olenn

Imposta? Basta!

Feeling "impostor syndrome?"

As the Italians say, "Basta! – Enough!" Here’s a way to banish impostor syndrome for good.

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Adam Olenn Adam Olenn

But How Should You Start?

When using storytelling to drive sales, where should you start? And what should your story be about? Here's the answer in under three minutes—enjoy!

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Adam Olenn Adam Olenn

How to Know You Have Their Attention

As soon as a story starts happening, the teller and audience all experience a sudden jolt of cortisol, the hormone that causes us to suddenly pay close attention. Here's an example of how powerful and automatic that jolt can be!

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Adam Olenn Adam Olenn

The Ethics of Persuasion

The tools of persuasion are very powerful. Here’s an easy way to be sure you’re using them responsibly.

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