Short course

Re-enrollment insurance

Listening tourStrategyAlumni activationMgt/MktRe-enrollment – Open house – Turbocharge your board

“All happy families are alike; but each unhappy family is unhappy in its own way.” —Leo Tolstoy

Some people will get upset. There’s no getting around that.

But the way you respond to unhappy families can dramatically change the way they feel about you, your responsiveness, and their propensity to separate from the school.

And if conditions are right, you can use this as powerful messaging to lead other families towards re-enrollment.


Stories stick, and brand-aligned stories create focus. If you’d like help teaching your team how to perfect this essential skill, click the big, red button.